You may boost leads and sales by using connected TV commercials and over-the-top advertising.
Have you ever thought of using streaming services that provide TV episodes, movies, sports, and live TV to promote your service business? The OTT advertising services for home service firms provided by Blue Corona now make this possible.
HK GKK’s OTT advertising, often known as “over-the-top” advertising, describes commercials that are played throughout lengthy videos on widely-liked streaming services like YouTube TV as well as TV network apps like Fox Sports, NBC, and others. Additionally, connected TV platforms (CTV), which include smart TVs, gaming consoles, smartphones, tablets, and PCs, provide access to OTT.
Even better, owing to unskippable advertisements on only long-form content, when you pick HK GKK as your OTT advertising agency, we guarantee that your commercials will be watched rather than skipped. Your commercials will air on popular TV programs, blockbuster motion pictures, and live and recorded sporting events.
How Do OTT Ads Differ From TV Commercials? OTT advertising is quite comparable to traditional broadcast television commercials. They are targeted video commercials that are distributed to consumers via streaming services and CTV equipment. However, OTT advertising for home service firms has a significant advantage over TV commercials: hyper-specific targeting choices in your advertising.
What does this indicate? In contrast to local TV ads, which broadcast your advertising to a wide audience in the hopes that your ideal customers would see them, online video advertisements are viewed by local consumers who suit your ideal customer profile. OTT adverts provide a huge selection of targeting options. Have complete control over your advertising by creating a customized audience that matches your ideal client profile.
Our OTT Advertising Services for Home Service Companies: HK GKK can manage the full OTT purchasing and planning process for you, from designing a specific audience most likely to convert into new consumers to generating your video advertising.
Business Entry: Our team will conduct a thorough analysis of your business and marketing objectives. In order to better assist you with the media planning and purchasing process, this gives us insights into the goals you intend to accomplish with your OTT advertisements.
We approach everything we do from the perspective of a business owner and are data-driven. We are continually thinking about what’s best for you.
Create Custom Audience: Our team will develop a custom audience to show your OTT advertising after knowing about your marketing aims and goals. Instead of buying YouTube TV ads on ESPN because you think your target audience watches ESPN, OTT is about reaching the right consumer at the right time.
We’ll help you find certified homeowners in a particular age range who fall within your desired household income ranges, reside in homes of a certain age, and have previously looked online for home improvement and comfort.
Negotiation & Media Purchase: OTT advertising may be expensive when done directly with service providers like Hulu, YouTube TV, and Sling. You have more purchasing power thanks to HK GKK’s strong partnerships with media providers, which results in cost-effective advertising spots.
The media buy will then be organized on your behalf by us, sparing you the trouble of dealing with obnoxious suppliers. Learn more about our advertising purchasing and planning services for companies that provide home services.
Design Services: Give us the research to do so you don’t have to. To write the appropriate script and messaging, we’ll work with you.
Then, we’ll handle the whole creative process to produce stunning, effective advertising, from scriptwriting to post-production. You can participate to the extent that is necessary for you.
Tracking a Campaign: Like other OTT advertisements vendors, we provide complete reporting and analytics. More importantly, HK GKK Marketing Center offers more in-depth reporting insights than other OTT advertising firms, including website traffic from OTT commercials, fresh leads generated by OTT, and revenue generated from each campaign.
Campaign Attachment & Revenue: In contrast to other OTT advertising platforms for home service businesses, HK GKK can link OTT directly to your specific campaign objectives. Do you require 10 technicians to be hired? We can let you know who used OTT to apply and who was employed.
Would you like to increase your sales and leads? To provide thorough lead and revenue attribution from your OTT adverts, we’ll track the sources of OTT leads and work with you.
Leading OTT Ad Agency in the Home Services Industry: HK GKK Marketing is committed to creating companies that enhance their local communities. As the market leader in home services marketing, we offer OTT advertising services for businesses who offer home services in the following areas. Start running ads on smart TVs, streaming services, mobile phones, gaming consoles, and other devices.
